ALLEGIANT Harnessing the Power of Loyalty™

The Allegiant Group, in conjunction with The Wise Marketer, is proud to announce the release of The Loyalty Guide II.

The Loyalty Guide Volume II (2006-2008 Edition), the follow-up companion to the popular Volume I (published in 2004), provides a goldmine of practical know-how and experience you can use to increase the profitability of your customer base. Its 950 pages pick up where Volume I left off. All of the key information, statistics and insights are new. It’s a valuable resource for any loyalty marketer.

Bound in two parts, the report is a comprehensive source of facts, figures, market sizing data, trends, forecasts, and ideas for your proposals, presentations, and project tenders. Content comes from The Allegiant Group and other loyalty professionals around the world—expertly compiled, analyzed and presented by Wise Research.

The Loyalty Guide will show new entrants to the market the essential concepts and techniques underlying a successful customer loyalty program. And it also serves a total guide to global best practices, and signposts the road ahead for even the most experienced relationship marketing specialist.

Secrets and strategies for success
The Loyalty Guide will show new entrants to the market the essential concepts and techniques underlying successful customer loyalty programs. It also serves as a total guide to global best practices and signposts the road ahead for even the most experienced relationship management specialist. And if you place your ORDER NOW you can inspect the report risk free. Whether you’re a newcomer to the field or you’re thinking about creating a customer loyalty program, considering the financial side of a loyalty marketing investment, or you’re an established loyalty professional wanting to keep abreast of the field, you’ll be able to profit from The Loyalty Guide Volume II.

Packed with answers to difficult questions
Just look at the table of contents. There is an amazing amount of detailed, practical information packed into The Loyalty Guide’s 950+ pages. Volume II is a goldmine of loyalty information. Every aspect of customer loyalty is covered in detail, including those elusive and hard-to-pin-down answers to seemingly impossible questions. For example, you can:

Calculate potential market sizes over time for a new loyalty program, by country or world region - there’s a whole chapter full of facts, figures and guidance, along with our market sizing estimation tool

Find out what participation rates you can expect for a new coalition program, in its formative and later years

See the new trends and forecasts that impact customer loyalty and behaviors, luxury consumers, marketing channels and techniques, e-marketing, youth marketing, brands, retail, and major regional markets

Develop and prove the business case for a customer loyalty or best customer marketing program

Understand the psychology of loyalty. What can make customers loyal, which types of customers are more loyal than others, and what makes them disloyal?

Learn from leading multi-partner programs. See the advantages and disadvantages of coalition programs, plus full details of the world’s leading coalition loyalty programs

Learn about key concepts such as Best Customer Marketing, Customer Lifetime Value (CLV), RFM and more. The theory, the practicalities, and the analytical processes for the latest customer segmentation and profit boosting techniques

Avoid your loyalty card suffering ‘plastic fatigue’ and being just another card fighting for wallet space

See the latest original research into marketing technologies, customer communications, consumers’ views, loyalty programs, and marketing techniques

Discover innovations and customer loyalty tools - everything you need to know to improve marketing effectiveness and implement, measure, and grow a loyalty program, card-based or otherwise

Identify strategies for success – the secrets of successful customer loyalty programs, with how-to guides on structure, rewards, cards, data, communication, analysis and customer lifetime value - backed up by examples and case studies

See how to collect, analyze and use customer data to maximize profitability with comprehensive statistical analysis tools, metrics and formulae that you can actually use in your business

Learn about payment card, biometric and contact-less loyalty programs. And the advantages and disadvantages of loyalty programs tied to payment networks

Discover the latest technique in differentiated pricing - test the new method that’s fair to everyone, ensures customer involvement, and actively drives loyal behavior

Understand the function of a reward, what makes a good reward, and how to maximize the value of your rewards

Find out all about Gift Cards - how consumers really feel about them, and how they can drive profits, retention and loyalty program usage

See case studies and ‘how to’ best practices you can use to benchmark your loyalty initiatives against worldwide best-in-class, plus the very latest innovations and creative thinking in the supermarket, general retail, online loyalty, brand loyalty, business to business (B2B), financial services, airlines, hotels, travel & tourism, automotive, telecoms & utilities, food & entertainments, sports, and non-profit sectors

Improve communications with customers through e-mail, mobile services, IDTV, direct mail, kiosks, call centers, personalization, targeting, advocacy, and more

Compare cards and tokens: the advantages and disadvantages of all the options for identifying your customers at the point of purchase, including mobile phones, RFID, NFC, and smart cards, through to coupons, stamps, and bar-coded key fobs

Find out how CRM can really work - apply the simple strategies that help CRM and one-to-one marketing campaigns achieve a positive and rapid ROI

Implement a profitable loyalty program – key factors for success and common pitfalls to avoid, plus a detailed guide to back-end technology, including databases, the internet and communications

The future – analysis of the latest trends, plus opinions and new ideas from the world’s leading experts in the field

The conclusions in The Loyalty Guide Volume II are based upon face-to-face and telephone discussions with The Allegiant Group and other leading loyalty marketing practitioners and researchers across the globe.

The Loyalty Guide Volume II is available for £1,075 in the UK, €1,595 in Europe and $1,945 in the US and the rest of the world.

Among the household-name companies and brands that already use The Loyalty Guide are: MasterCard, American Express, Visa, Sony, Nectar, Loblaw, Cool Savings, Siemens, GiftCertificates.com, Tequila, Carlson Marketing, Catalina Marketing, Air Miles, Sears, Tesco, GE, Fly-Buys, Myer Stores, Holden, Intercontinental Hotels, Maritz, National Bank of Kuwait, ICLP, Chevron Texaco, Garanti Bank, Sprint, Citizens Bank, Western Union, Electronic Arts, Cendant, Ogilvy One, Shell, Ikea, Saudi Telecom, P&G, Aeroplan, AC Nielsen, MBNA, Philip Morris, PepsiCo, MGM Mirage, Kids Futures, Bonus Link, HBC Rewards, and hundreds of others.

Appendices Include:
Sources of Reference, Worldwide Directory of Loyalty Businesses, Worldwide Directory of Loyalty Programs

About The Wise Marketer & Wise Research
The Loyalty Guide Volume II is brought to you by Wise Research Ltd, the internationally respected research organization providing specialist business intelligence on the latest worldwide developments in customer loyalty. Wise Research Ltd is the company behind The Wise Marketer, the online customer loyalty information source. In authoring The Loyalty Guide II, they have collated, analyzed and presented a vast amount of information in an easy-to-access format. In preparing the content and conclusions they have conferred with The Allegiant Group and other loyalty experts to ensure this report provides you with the very latest and most up to date market intelligence available anywhere in the world.

About The Allegiant Group
The Allegiant Group is a leading provider of integrated loyalty management products, services and solutions to leading companies. Allegiant optimizes loyalty with customers, employees and sales channels through a delicate balance of art and science--creative strategy, engaging marketing, exciting rewards, cutting-edge technology and the most sophisticated research and analytical methods. The Allegiant Group is a proud content contributor to, and distributor of The Loyalty Guide Volume II.