Allegiant On: Customer Loyalty The Six P's of Loyalty Improve customer loyalty and impact your bottom line. Register now and receive a free whitepaper: The Six P's of Customer Loyalty and access to additional research and news. About: The Whitepaper Attaining customer loyalty profitably is an increasingly complicated and challenging task for many companies. Many organizations and marketing practitioners place too much emphasis on the creation of customer loyalty programs—which are only one part of the customer loyalty puzzle. The author proposes an updated version of the traditional four P's of marketing that make it more relevant for today's marketplace and more conducive to forging a more lasting relationship with customers. New emphasis is placed on the role of "people" in the marketing mix and the resulting "performance" that motivates customers to return or defect. About: Allegiant The Allegiant Group partners with leading companies to Harness the Power of Loyalty™. This is accomplished through a delicate balance of art and science-creative strategy, engaging marketing, exciting rewards, cutting-edge technology and the most sophisticated research and analytical methods. Utilized individually, in combination or in a fully integrated manner–Allegiant's suite of products and services can help your organization solve most any loyalty challenge. | 
